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		<title>IK Multimedia TONEX ODS Legends Signature Collection</title>
		<link>https://www.audiotechnology.com/by-brand/ik-multimedia/ik-multimedia-tonex-ods-legends-signature-collection</link>
					<comments>https://www.audiotechnology.com/by-brand/ik-multimedia/ik-multimedia-tonex-ods-legends-signature-collection#respond</comments>
		
		<dc:creator><![CDATA[Audio Technology]]></dc:creator>
		<pubDate>Fri, 17 Nov 2023 03:17:59 +0000</pubDate>
				<category><![CDATA[Guitars]]></category>
		<category><![CDATA[IK Multimedia]]></category>
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		<category><![CDATA[Tonex]]></category>
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					<description><![CDATA[<p> [...]</p>
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<p>The post <a rel="nofollow" href="https://www.audiotechnology.com/by-brand/ik-multimedia/ik-multimedia-tonex-ods-legends-signature-collection">IK Multimedia TONEX ODS Legends Signature Collection</a> appeared first on <a rel="nofollow" href="https://www.audiotechnology.com">AudioTechnology</a>.</p>
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			<p>IK Multimedia has released the ODS Legends Signature Collection for TONEX. The first in a new series of Signature Collections, ODS Legends offers guitarists instant access to 4 priceless Dumble Overdrive Special amplifiers. Found behind many of the world&#8217;s best players including Robben Ford, Stevie Ray Vaughan, Larry Carlton, David Lindley, John Mayer and more, the Overdrive Special easily fetches 6 figures when a rare example goes to auction. Also included as a bonus are Tone Models of 2 legendary overdrive pedals: a Silver Klon Centaur and an early &#8217;80s Ibanez TS808.</p>
<p>IK had the exclusive opportunity to capture each of these incredible amps while they passed through the world-famous Ocean Way Studios in Nashville, Tennessee, a studio renowned for its superior recording facilities and long history of hosting legendary musicians. All amp and pedal settings were dialed in by tone experts to a variety of sweet spots from clean to overdrive and meticulously captured in between recording sessions.</p>
<p>This collection of 20 Tone Models recreates the very essence of these vintage treasures and makes them finally accessible to all discerning tone aficionados. Utilizing IK&#8217;s cutting-edge AI Machine Modeling Technology in conjunction with the Ocean Way&#8217;s sonically perfect environment has produced incredible results available now for purchase and download.</p>
<p><strong>Showcasing an Artist&#8217;s True Talent</strong><br />
The all-tube Overdrive Special is Howard Dumble&#8217;s most prized model and was produced in very limited numbers, each one hand-wired and custom-built for a particular artist to suit their playing style and tone requirements. Known for its inspiring harmonic richness in the overdrive channel and transparency in the clean channel, the ODS is extremely versatile and can be used for a variety of genres including blues, rock and jazz, rewarding the player with unmatched headroom and responsiveness.</p>
<p>The 4 Overdrive Specials in this collection are pristine examples and were purchased from their original owners with their original tubes still mounted. They include a 1979 Dumble ODS 50-watt head, a 1983 Dumble ODS 100-watt head, a 1984 Dumble ODS 50-watt combo and a 2004 Dumble ODS 50-watt combo. Because the circuitry was tailored to suit a specific player, each amp offers a distinct and exciting tone that TONEX fully captured with multiple settings, letting users find the Tone Models that sound best for each situation.</p>
<p><strong>Two Legendary Pedals</strong><br />
The ODS Legends collection includes an original Tube Screamer TS808 from 1981, a brilliant distortion and overdrive box from Ibanez. Still highly in demand today, vintage units easily trade above $1,000. Also included and fetching high prices is the legendary Silver Klon Centaur overdrive, which holds a mystique for its unique overdriven tones and boosting capabilities. Both pedals add a new dimension to the organic and fantastic tones in this collection.</p>
<p><strong>State-of-the-art Captures</strong><br />
All Tone Models in the ODS Legends Signature Collection were captured by Audio Engineer and Operations Manager, Austin Atwood at Ocean Way Studios, a world-renowned recording studio located in Nashville, Tennessee. Housed in a 100-year-old Gothic revival grey stone church, Ocean Way Nashville provides an exceptional acoustical space and has recorded some of the biggest names in music including Willie Nelson, Sheryl Crow, Steve Martin and Paul Simon.</p>
<p><strong>Living the Legend </strong><br />
The ODS Legends Signature Collection offers a once-in-a-lifetime opportunity to experience the exact tones revered by countless guitar legends live on stage and comes bundled for a limited time with new purchases of TONEX Pedal. Whether seeking the creamy overdrive of a Dumble amplifier, the harmonically rich overdrive of a Klon or that timeless Tube Screamer tone, this collection gives users exclusive access to record and perform with these celebrated tones at any time.</p>
<p><strong>Instant Access</strong><br />
Signature Collections can be browsed and purchased via <a href="https://www.tone.net/tonex/collections">ToneNET</a>, IK&#8217;s online tone-sharing and social platform, or within any version of <a href="https://www.ikmultimedia.com/products/tonex/">TONEX</a> Mac/PC including the free <a href="https://www.ikmultimedia.com/products/tonex/#tonexcs">TONEX CS</a>. After purchase, Signature Collections become activated inside TONEX software by selecting &#8220;Restore Purchases&#8221; in the Account panel, which instantly downloads all collection Tone Models to the user&#8217;s local library ready to play.</p>
<p><strong>For AmpliTube Too</strong><br />
Signature Collection Tone Models work seamlessly inside AmpliTube 5. The TONEX amplifier and pedal gear models function just like other AmpliTube amps and pedals. They can be used together to build custom signal chains and save as presets for easy recall. The combination of TONEX ODS Legends and AmpliTube 5 lets users experiment with mid-stacking several ODS Tone Models together to create their own signature dream tones.</p>

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</section><p>The post <a rel="nofollow" href="https://www.audiotechnology.com/by-brand/ik-multimedia/ik-multimedia-tonex-ods-legends-signature-collection">IK Multimedia TONEX ODS Legends Signature Collection</a> appeared first on <a rel="nofollow" href="https://www.audiotechnology.com">AudioTechnology</a>.</p>
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		<title>Review: Two Notes ReVolt Guitar</title>
		<link>https://www.audiotechnology.com/reviews/review-two-notes-revolt-guitar</link>
					<comments>https://www.audiotechnology.com/reviews/review-two-notes-revolt-guitar#respond</comments>
		
		<dc:creator><![CDATA[Preshan John]]></dc:creator>
		<pubDate>Wed, 15 Feb 2023 23:30:35 +0000</pubDate>
				<category><![CDATA[Guitars]]></category>
		<category><![CDATA[Issue 85]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Two Notes]]></category>
		<category><![CDATA[amplifier]]></category>
		<category><![CDATA[cabinet]]></category>
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		<category><![CDATA[Preshan john]]></category>
		<category><![CDATA[revolt]]></category>
		<category><![CDATA[software]]></category>
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		<category><![CDATA[two notes]]></category>
		<guid isPermaLink="false">https://www.audiotechnology.com/?p=73955</guid>

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<p><a class="btn btn-secondary understrap-read-more-link" href="https://www.audiotechnology.com/reviews/review-two-notes-revolt-guitar">Read More...</a></p>
<p>The post <a rel="nofollow" href="https://www.audiotechnology.com/reviews/review-two-notes-revolt-guitar">Review: Two Notes ReVolt Guitar</a> appeared first on <a rel="nofollow" href="https://www.audiotechnology.com">AudioTechnology</a>.</p>
]]></description>
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			<p class="p1">You know when your guitar tone feels a little… dry? I occasionally hit this ‘tone rut’ regardless of whether I’m using a fully analogue or fully digital signal chain. I find myself wallowing in a creative wilderness of sounds, effects and textures that have become overly familiar and uninspiring. The only way out, of course, is to acquire a new piece of gear.</p>
<p class="p1">Okay, not always. But new gear can help. Especially if you’re an amps and pedals person. There’s nothing like sending the waves of electrons charging down your guitar cable through undiscovered mazes of copper, tubes and transistors to enhance your tone and kickstart fresh inspiration.</p>
<p class="p1">Well, that’s how it felt the first time I plugged my guitar into the Two Notes ReVolt Guitar. Fresh, responsive, vigorous; a delightful antidote to tone rut.</p>
<h4 class="p1"><strong>ALL ANALOGUE</strong></h4>
<p class="p1">The ReVolt Guitar is a peculiar product with a purpose that isn’t entirely self evident at first glance. Firstly, it can be used completely standalone. Flick on the cabinet simulation (based on a Marshall 4&#215;12) and plug the balanced XLR output into a set of speakers, the front-of-house system, or an audio interface, and you’re all set. In this configuration, the ReVolt’s FX send and return lets you add your effects pedals into the chain if you desire.<span class="Apple-converted-space"> </span></p>
<p class="p1">But there are two other ways to use ReVolt that let you incorporate your guitar amp. Full integration is achieved via the ‘four cable method’: guitar into ReVolt &gt; ReVolt FX Send into amp input &gt; amp FX send into ReVolt FX Return &gt; ReVolt output into amp FX return. This essentially adds three extra channels to your amplifier, and it’s a wonderful way to breathe new life into an amp that’s become boring or has limited sonic scope.<span class="Apple-converted-space"> </span></p>
<p class="p1">The final ‘hybrid’ method feeds ReVolt’s preamp circuit into the power amplification stage of your existing amp. To do this, take the ReVolt’s FX Send into your amp’s FX return and make sure the Cab Sim and 4-Cable Method switches are off.<span class="Apple-converted-space"> </span></p>
<h4 class="p1"><strong>REVOLT DNA</strong></h4>
<p class="p1">Now that the ReVolt’s use cases are established, what exactly <em>is</em> it?</p>
<p class="p1">At heart, it’s a fully analogue three-channel preamplifier running on 200V with a 12AX7 tube stage for authentic amp vibes. Each channel is modelled after a classic – a Fender Bassman clean, a Marshall JMP Superlead overdrive, and a Soldano SLO100 lead – and tapping the channel’s footswitch a second time engages a boost for an extra hit of gain (which makes the tube light up red). Basic tone-shaping controls are available. Aside from individual Volume and Gain knobs per channel, the Clean channel has controls for Treble and Bass, and the Crunch and Lead channels share a three-band Bass/Mid/Treble EQ. The white Boost knob sticks out like a sore thumb against the otherwise exclusively black knobs and determines how hard the Boost drives the channels when applied. Bypass the unit by tapping the Clean and Crunch footswitches at the same time.</p>
<p class="p1">At this point it may sound like ReVolt is basically a guitar amp head in the shape of a pedal. There’s even a separate Output on a TS connector designed to send signal to a cabinet (via a power amp) or IR host (like Two Notes’ own Torpedo C.A.B. M+). But the onboard Cabinet Simulation really gives ReVolt wings, sonically and practically. That’s partly because, from a functionality perspective, ReVolt is all you need to produce a full guitar tone. But also, for the type of product it is, ReVolt does a fantastic job of simulating a real cabinet.</p>

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			<h4 style="text-align: center;"><strong>NEED TO KNOW</strong></h4>
<h5 style="text-align: center;"><strong>Two Notes ReVolt Guitar</strong><br />
3-Channel Analogue Guitar Preamp</h5>

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<div class="uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   "><ul class="uavc-list"><li><div class="uavc-list-content" id="list-icon-wrap-8107">
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	<i class="Defaults-dollar usd"></i>
</div></div></div>
</div><span  data-ultimate-target='#list-icon-wrap-8107 .uavc-list-desc'  data-responsive-json-new='{"font-size":"","line-height":""}'  class="uavc-list-desc ult-responsive" style=""><b>PRICE</b></p>
<p class="p1">A$649</p>
<p></span></div></li><li><div class="uavc-list-content" id="list-icon-wrap-9778">
<div class="uavc-list-icon  " data-animation="" data-animation-delay="03" style="margin-right:10px;"><div class="ult-just-icon-wrapper  "><div class="align-icon" style="text-align:center;">
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</div><span  data-ultimate-target='#list-icon-wrap-9778 .uavc-list-desc'  data-responsive-json-new='{"font-size":"","line-height":""}'  class="uavc-list-desc ult-responsive" style=""><b>CONTACT</b></p>
<p class="p1">Australis Music: <a href="http://australismusic.com.au">australismusic.com.au</a></p>
<p></span></div></li><li><div class="uavc-list-content" id="list-icon-wrap-7669">
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</div><span  data-ultimate-target='#list-icon-wrap-7669 .uavc-list-desc'  data-responsive-json-new='{"font-size":"","line-height":""}'  class="uavc-list-desc ult-responsive" style=""><b>PROS</b></p>
<ul>
<li class="p1">Outstanding tone &amp; sonic versatility</li>
<li class="p1">Flexible use cases to suit any guitarist’s setup</li>
<li class="p1">Included cab sim software extends tonal possibilities</li>
</ul>
<p></span></div></li><li><div class="uavc-list-content" id="list-icon-wrap-9389">
<div class="uavc-list-icon  " data-animation="" data-animation-delay="03" style="margin-right:10px;"><div class="ult-just-icon-wrapper  "><div class="align-icon" style="text-align:center;">
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	<i class="Defaults-close remove times"></i>
</div></div></div>
</div><span  data-ultimate-target='#list-icon-wrap-9389 .uavc-list-desc'  data-responsive-json-new='{"font-size":"","line-height":""}'  class="uavc-list-desc ult-responsive" style=""><b>CONS</b></p>
<ul>
<li class="p1">Shared EQ for Crunch and Lead channels</li>
</ul>
<p></span></div></li><li><div class="uavc-list-content" id="list-icon-wrap-7445">
<div class="uavc-list-icon  " data-animation="" data-animation-delay="03" style="margin-right:10px;"><div class="ult-just-icon-wrapper  "><div class="align-icon" style="text-align:center;">
<div class="aio-icon none "  style="color:#333333;font-size:25px;display:inline-block;">
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</div><span  data-ultimate-target='#list-icon-wrap-7445 .uavc-list-desc'  data-responsive-json-new='{"font-size":"","line-height":""}'  class="uavc-list-desc ult-responsive" style=""><b>SUMMARY</b></p>
<p class="p1">Excelling in both an amp-centric or standalone configuration, Two Notes ReVolt Guitar is a fully analogue preamp offering three versatile channels of top shelf tone to guitarists of any style or setup.<span class="Apple-converted-space"> </span></p>
<p></span></div></li></ul></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<h4 class="p1"><strong>THE FEELS</strong></h4>
<p class="p1">I was anything but revolted the first time I plugged into the ReVolt Guitar. Quite the opposite, in fact; I was amazed how darn close it felt to playing through a quality amp via the balanced output with Cab Sim activated. Big clean chords presented richly with soul-warming lusciousness, purity and tight lows, while a harder pluck or strum revealed a snappy edge with biting transients.<span class="Apple-converted-space"> </span></p>
<p class="p1">Then there’s the Crunch channel – a gorgeous harmonic mess, dripping with complexity and clarity in equal measure. The gain knob here is wide enough to cover all flavours from a gently broken up Stevie Ray Vaughn tone to a Hendrix-esque wall of grit. A gentle roll back of the volume pot on my PRS hollowbody neatly cleaned up the overdrive while preserving the tone’s integrity. The Lead channel builds nicely on the Crunch with the Bass, Mid and Treble knobs letting you dial in a creamy or fizzy tone based on your taste. Sustain lasts for days on this channel, and even more so when you switch on the Boost.<span class="Apple-converted-space"> </span></p>
<p class="p1">All this is with the cabinet simulation plugged straight into my audio interface and through my studio monitors. At the time of writing this paragraph, I still haven’t tested the ReVolt with my amplifier – and, to be honest, I’m in no hurry. After adding a GFI Systems Specular Tempus effects pedal to the ReVolt’s FX loop, I am utterly content to forego any extra hardware. Three variants of top-shelf electric guitar tone (six if you count the Boost) feeding cleanly into my interface via a balanced XLR output (no extra DI box, don’t you love that?) with tasty reverb and delay on tap. What’s not to love? There’s even a 3.5mm headphone output and aux input for silent jams. Within minutes I caught myself daydreaming about how stage-friendly this rig is. Not long after I was dangerously close to admitting that when two pedals can sound this good, lugging a big amp and cab into a venue is simply not worth the trouble. Plus, the FOH engineer would love me forever. Hmm, I wonder how much my amp would sell for on Marketplace…</p>

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</div></div></div><div class="wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="smile_icon_list_wrap ult_info_list_container ult-adjust-bottom-margin   vc_custom_1679444872148"><ul class="smile_icon_list left square with_bg"><li class="icon_list_item" style=" font-size:150px;"><div class="icon_list_icon" data-animation="" data-animation-delay="03" style="font-size:50px;border-width:1px;border-style:none;background:rgba(255,255,255,0.01);color:#0c0c0c;border-color:#333333;"><i class="icomoon-serif-quote-open" ></i></div><div class="icon_description" id="Info-list-wrap-9917" style="font-size:50px;"><div class="icon_description_text ult-responsive"  data-ultimate-target='#Info-list-wrap-9917 .icon_description_text'  data-responsive-json-new='{"font-size":"desktop:13px;","line-height":"desktop:18px;"}'  style=""></div></div><div class="icon_list_connector"  style="border-right-width: 1px;border-right-style: dashed;border-color: #333333;"></div></li></ul></div><h2 style="text-align: left;font-family:Playfair Display;font-weight:700;font-style:normal" class="vc_custom_heading" >fresh, responsive, vigorous; a delightful antidote to tone rut</h2><div class="smile_icon_list_wrap ult_info_list_container ult-adjust-bottom-margin   vc_custom_1683167741851"><ul class="smile_icon_list left square with_bg"><li class="icon_list_item" style=" font-size:150px;"><div class="icon_list_icon" data-animation="" data-animation-delay="03" style="font-size:50px;border-width:1px;border-style:none;background:rgba(255,255,255,0.01);color:#0c0c0c;border-color:#333333;"><i class="icomoon-serif-quote-close" ></i></div><div class="icon_description" id="Info-list-wrap-1534" style="font-size:50px;"><div class="icon_description_text ult-responsive"  data-ultimate-target='#Info-list-wrap-1534 .icon_description_text'  data-responsive-json-new='{"font-size":"desktop:13px;","line-height":"desktop:18px;"}'  style=""></div></div><div class="icon_list_connector"  style="border-right-width: 1px;border-right-style: dashed;border-color: #333333;"></div></li></ul></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<h4 class="p1"><strong>AMPED UP</strong></h4>
<p class="p1">Perhaps you’re a little more attached to your beloved amp and cab (or amps and cabs). ReVolt still very much has a place in your life. Those three channels can become a solid foundation of tonal options either to augment or revamp an amp’s potential. And you can build tonal complexity on this foundation by virtue of pedalboard goodies.<span class="Apple-converted-space"> </span></p>
<p class="p1">Since ReVolt’s unbalanced TS output is void of any cab simulation, this makes the perfect scenario to take this into a virtual cab impulse response, or a physical cabinet through a power amp. I already mentioned Two Notes’ C.A.B. M+. The company also has a plug-in called Wall Of Sound, featuring over 600 virtual cabs with eight mic options for each. Each cab is enormously tweakable thanks to the innovative DynIR format which combines the realness of impulse responses with the flexibility of dynamic adjustment.</p>
<p class="p1">Included with a purchase of ReVolt Guitar is the Series-G DynIR Cabinet Collection with 10 impulse response captures of famous cabinets which can be used with C.A.B. M+. You also get a lifetime license to the Wall Of Sound cab simulator plug-in.</p>
<p class="p1">What I haven’t talked about yet is the ReVolt’s MIDI functionality. Two 3.5mm MIDI connectors on the rear allow integration into larger setups. Two Notes gives you extensive control over the MIDI behaviour, such as per-channel control of the default FX loop state, channel change messages, bypass states, and MIDI Learn. Accessing these controls is through the typically cryptic method of footswitch presses and combinations – you’ll need the User Manual for this!</p>
<h4 class="p1"><strong>ALL BASES COVERED</strong></h4>
<p class="p1">It’s hard not to fall in love with the Two Notes ReVolt Guitar. Playing through the unit quickly brings a guitarist back in touch with what it’s all about: the pure joy of great tone, which spontaneously invites creative expression and experimentation.<span class="Apple-converted-space"> </span></p>
<p class="p1">Then there’s the flexibility, which to me, is as enticing as the tone itself. Enliven a tired old amplifier with the colours and flavours of ReVolt’s all-analogue circuitry – there’s nothing to lose, and lots to gain (pun intended). Take ReVolt to a gig with a handful of favourite stompboxes and leave the amp at home, safe in the knowledge that the tone out front will impress the punters. In the studio, plug straight into the console or audio interface for punch and presence without any physical miking. Or if you’re rehearsing at 11:30pm for tomorrow’s show, plug in your headphones and play your heart out – it’ll sound awesome, and the rest of the house can stay asleep.<span class="Apple-converted-space"> </span></p>
<p class="p1">Whatever your setup, ReVolt Guitar will slide effortlessly into it, and most likely make things better – even if you aren’t in a tone rut.<span class="Apple-converted-space"> </span></p>

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</section><p>The post <a rel="nofollow" href="https://www.audiotechnology.com/reviews/review-two-notes-revolt-guitar">Review: Two Notes ReVolt Guitar</a> appeared first on <a rel="nofollow" href="https://www.audiotechnology.com">AudioTechnology</a>.</p>
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		<title>Fender’s Black Friday Bargains</title>
		<link>https://www.audiotechnology.com/black-friday-2022/fenders-black-friday-bargains</link>
					<comments>https://www.audiotechnology.com/black-friday-2022/fenders-black-friday-bargains#respond</comments>
		
		<dc:creator><![CDATA[Audio Technology]]></dc:creator>
		<pubDate>Thu, 24 Nov 2022 22:50:17 +0000</pubDate>
				<category><![CDATA[Black Friday 2022]]></category>
		<category><![CDATA[Fender]]></category>
		<category><![CDATA[Guitars]]></category>
		<category><![CDATA[black friday]]></category>
		<category><![CDATA[Black Friday Deals]]></category>
		<category><![CDATA[Black Friday sale]]></category>
		<category><![CDATA[cyber monday]]></category>
		<category><![CDATA[Cyber Monday deals]]></category>
		<category><![CDATA[cyber Monday sale]]></category>
		<category><![CDATA[fender]]></category>
		<category><![CDATA[Fender guitars]]></category>
		<category><![CDATA[fender play]]></category>
		<guid isPermaLink="false">https://www.audiotechnology.com/?p=72404</guid>

					<description><![CDATA[<p> [...]</p>
<p><a class="btn btn-secondary understrap-read-more-link" href="https://www.audiotechnology.com/black-friday-2022/fenders-black-friday-bargains">Read More...</a></p>
<p>The post <a rel="nofollow" href="https://www.audiotechnology.com/black-friday-2022/fenders-black-friday-bargains">Fender’s Black Friday Bargains</a> appeared first on <a rel="nofollow" href="https://www.audiotechnology.com">AudioTechnology</a>.</p>
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			<p>With more people learning and playing guitar than ever before, Fender has crafted epic deals for Black Friday and Cyber Monday, with products suitable for players at all levels across various price points and products.</p>
<p>Punters can expect to get 40% off a range of guitars and basses with the single day <span style="color: #000080;"><a style="color: #000080;" href="https://www.fender.com/en-AU/black-friday-doorbusters/"><strong>Doorbuster Black Friday sale</strong></a></span>, while the <span style="color: #000080;"><a style="color: #000080;" href="https://www.fender.com/en-AU/black-friday-extended-offers/"><strong>Extended Black Friday sale</strong></a></span> takes 20% off selected instruments, amps, straps, and leads.<br />
Simply enter the coupon code ‘<strong>FENDER</strong>’ at the cart to receive these Black Friday discounts.</p>
<p>Customers can also get set up with a 3-month subscription to Fender Play, alongside a loan-er guitar to get shredding sooner.</p>
<p>Head <span style="color: #000080;"><a style="color: #000080;" href="https://www.fender.com/en-AU/black-friday-2022-au.html"><strong>here</strong></a></span> for more Black Friday Sale info, and keep an eye out for the release of further Cyber Monday Sale deals as they go live on the Fender front page in the coming days.</p>

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</section><p>The post <a rel="nofollow" href="https://www.audiotechnology.com/black-friday-2022/fenders-black-friday-bargains">Fender’s Black Friday Bargains</a> appeared first on <a rel="nofollow" href="https://www.audiotechnology.com">AudioTechnology</a>.</p>
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		<title>New Local James Tyler Distro</title>
		<link>https://www.audiotechnology.com/news/new-local-james-tyler-distro</link>
					<comments>https://www.audiotechnology.com/news/new-local-james-tyler-distro#respond</comments>
		
		<dc:creator><![CDATA[Audio Technology]]></dc:creator>
		<pubDate>Thu, 20 Oct 2022 04:15:17 +0000</pubDate>
				<category><![CDATA[Guitars]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[amber technology]]></category>
		<category><![CDATA[australian distribution]]></category>
		<category><![CDATA[exclusive distribution]]></category>
		<category><![CDATA[exclusive distributor]]></category>
		<category><![CDATA[James Tyler Guitars]]></category>
		<category><![CDATA[New Zealand Distribution]]></category>
		<category><![CDATA[Peter Amos]]></category>
		<category><![CDATA[Rich Renken]]></category>
		<guid isPermaLink="false">https://www.audiotechnology.com/?p=71575</guid>

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<p>The post <a rel="nofollow" href="https://www.audiotechnology.com/news/new-local-james-tyler-distro">New Local James Tyler Distro</a> appeared first on <a rel="nofollow" href="https://www.audiotechnology.com">AudioTechnology</a>.</p>
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			<p class="p1">Renowned electric guitar brand James Tyler Guitars have appointed Amber Technology to distribute their range in Australia and New Zealand through Amber&#8217;s musical instrument (MI) dealer network.<span class="Apple-converted-space"> </span></p>
<p class="p1">Established in the early 1970s, James Tyler formed his reputation in the 80s and 90s amongst Los Angeles&#8217; session players and artists as the go-to custom guitar builder. Today expert luthiers, together with state-of-the-art technology, create hand-crafted instruments that deliver superior sound and playability.</p>
<p class="p1">Based in San Fernando, California, James Tyler Guitars are manufactured by a small, dedicated team of talented craftsmen who build each guitar with exceptional handwork and attention to detail making a guitar feel comfortable and familiar. Using technology carefully chosen to enhance the production process, James Tyler believes it takes a determined balance of modern technology and old school tradition to give you a guitar that feels like an old friend when you play it for the first time.<span class="Apple-converted-space"> </span></p>
<p class="p1">Rich Renken, General Manager of James Tyler Guitars said about the partnership “We are delighted to appoint Amber Technology to distribute our brand in Australia and New Zealand. Amber&#8217;s reputation as a distributor of choice in the MI market is excellent and we are looking forward to working with their experienced team.”</p>
<p class="p1">Peter Amos, Managing Director of Amber Technology comments “As we continue to build our MI portfolio, James Tyler joins an elite group of brands that we represent as best in class for their category. We are delighted to be representing James Tyler Guitars in Australia and New Zealand and look forward to introducing the James Tyler brand to electric guitar aficionados in both countries.”</p>
<p class="p1">Discerning guitar players will enjoy the carefully chosen range of elite guitars, from the US and Japan, that are immediately available through Amber Technology’s dealer network, with custom-build options available for order.</p>

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</div></div></div></div><div class="aio-icon-header" ><h4 class="aio-icon-title ult-responsive"  data-ultimate-target='#Info-box-wrap-7866 .aio-icon-title'  data-responsive-json-new='{"font-size":"","line-height":""}'  style="">CONTACT</h4></div> <!-- header --><div class="aio-icon-description ult-responsive"  data-ultimate-target='#Info-box-wrap-7866 .aio-icon-description'  data-responsive-json-new='{"font-size":"","line-height":""}'  style=""><strong>James Tyler Guitars:</strong> <a href="http://www.tylerguitars.com">tylerguitars.com</a><br />
<strong>Amber Technology:</strong> <a href="http://www.ambertech.com.au">ambertech.com.au</a></div> <!-- description --></div> <!-- aio-icon-box --></div> <!-- aio-icon-component --></div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid vc_custom_1595296124081 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner vc_custom_1595990674300"><div class="wpb_wrapper"><div id="bsa-block-970--450" class="bsaProContainerNew bsaProContainer-86 bsa-block-970--450 bsa-pro-col-1" style="display: block !important"><div class="bsaProItems bsaGridNoGutter " style="background-color:"><div class="bsaProItem bsaReset" data-animation="fadeIn" style=""><div class="bsaProItemInner" style="background-color:"><div class="bsaProItemInner__thumb"><div class="bsaProAnimateThumb" style="display: block;margin: auto;"><a class="bsaProItem__url" href="https://www.audiotechnology.com/advertise?sid=86&bsa_pro_id=739&bsa_pro_url=1" target="_blank"><div class="bsaProItemInner__img" style="background-image: url(&#39;https://www.audiotechnology.com/wp-content/uploads/bsa-pro-upload/1673238661-RCPII_Launch_Static_PA-pichi.jpg&#39;)"></div></a></div></div></div></div></div></div><script>
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</section><p>The post <a rel="nofollow" href="https://www.audiotechnology.com/news/new-local-james-tyler-distro">New Local James Tyler Distro</a> appeared first on <a rel="nofollow" href="https://www.audiotechnology.com">AudioTechnology</a>.</p>
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		<title>Vintage II: Electric Boogaloo</title>
		<link>https://www.audiotechnology.com/news/vintage-ii-electric-boogaloo</link>
					<comments>https://www.audiotechnology.com/news/vintage-ii-electric-boogaloo#respond</comments>
		
		<dc:creator><![CDATA[Audio Technology]]></dc:creator>
		<pubDate>Thu, 13 Oct 2022 00:44:07 +0000</pubDate>
				<category><![CDATA[Fender]]></category>
		<category><![CDATA[Guitars]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Adrian Quesada]]></category>
		<category><![CDATA[American Vintage 2]]></category>
		<category><![CDATA[American Vintage II]]></category>
		<category><![CDATA[Boleros Psicodélicos]]></category>
		<category><![CDATA[Brothers Osborne]]></category>
		<category><![CDATA[Evan Jones]]></category>
		<category><![CDATA[Fender guitars]]></category>
		<category><![CDATA[Fender Musical Instruments Corporation]]></category>
		<category><![CDATA[James Bay]]></category>
		<category><![CDATA[Jazz Bass]]></category>
		<category><![CDATA[jazzmaster]]></category>
		<category><![CDATA[Jeff Beck]]></category>
		<category><![CDATA[John Osborne]]></category>
		<category><![CDATA[Justin Norvell]]></category>
		<category><![CDATA[McGarrah Jessee]]></category>
		<category><![CDATA[Patti Smith]]></category>
		<category><![CDATA[Precision Bass]]></category>
		<category><![CDATA[stratocaster]]></category>
		<category><![CDATA[T.J.]]></category>
		<category><![CDATA[telecaster]]></category>
		<guid isPermaLink="false">https://www.audiotechnology.com/?p=71449</guid>

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<p>The post <a rel="nofollow" href="https://www.audiotechnology.com/news/vintage-ii-electric-boogaloo">Vintage II: Electric Boogaloo</a> appeared first on <a rel="nofollow" href="https://www.audiotechnology.com">AudioTechnology</a>.</p>
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			<p class="p1">Fender Musical Instruments Corporation (FMIC) has announced the American Vintage II Series, an electric guitar and bass range that celebrates Fender’s iconic models through the decades. The line is equipped with authentic specifications and aesthetics for lovers of vintage-inspired style and sound. During the monumental musical decades of the 1950s, ‘60s, and ‘70s, Fender shaped the sonic landscape with its innovative electric guitar and bass designs.</p>
<p class="p1">With vintage-inspired trends at a high point among tastemakers and consumers, Fender doesn’t have to go far to revive the iconic models that defined decades of music. Built in Corona, Calif., this new flagship series is a testament to the lasting influence and timeless designs from one of the world’s most iconic instrument makers. The range includes the Telecaster, Stratocaster, and Jazzmaster guitars, and Precision Bass and Jazz Bass models in their celebrated, original form. Harnessing vintage-inspired style, sound, and feel, the American Vintage II series elevates the playing experience for modern musicians, while maintaining the classic features that have influenced through the decades.</p>
<p class="p1">“The iconic models in the American Vintage II Series are a near 1:1 comparison with their original predecessors. Today they are built with precise, modern manufacturing processes that weren’t available in the past,” said Justin Norvell, Executive Vice President of Product, FMIC. “These original guitars and basses have long been coveted by avid players and vintage enthusiasts around the world for their aesthetic and tone that inspired some of the greatest music and most-identifiable guitar and bass lines of all time. Whether you’re after nostalgic guitar sounds in the studio, or a vintage-style instrument that can withstand the demands of the road, the American Vintage II series harnesses the best of Fender’s legacy and craftsmanship so modern musicians can innovate today’s soundscapes.”<span class="Apple-converted-space"> </span></p>
<p class="p1">The fascination with vintage eras is as prominent in today’s culture as it has ever been. From classic songs re-entering the charts decades later because of TikTok, thrifting as a sport, or even the obsession with mid-century homes, consumers are drawn to the vintage look and are constantly looking to satisfy the feeling of nostalgia. According to a study from Billboard, during the pandemic 55% of music consumers listened to music they used to listen to but haven’t heard in a while — evidence that people are seeking comfort from the past and wanting to give new life to items that were once considered old. This demand also extends to vintage instruments. To spark musical inspiration today with iconic guitars of the past, Fender’s American Vintage II Series breathes new life into a classic tool for players looking to create in today’s modern music landscape.<span class="Apple-converted-space"> </span></p>
<p class="p1">The series pays homage to the music and cultural moments they’ve inspired, countless and ever-evolving in reach and impact. In Fender&#8217;s most robust marketing campaign to-date alongside creative agency McGarrah Jessee, the launch kicks off with ‘Music Never Dies’, a 60 second launch film featuring a tailored collage of era specific footage underpinning the powerful, burning need to create music, and the impact that that has on culture. Fender has the honour of featuring the poet-performer, Patti Smith, one of the most influential artists from the ‘70s punk rock movement. The film comes to life as she lends her voice and signature Fender guitar feedback.</p>
<p class="p2"><span class="Apple-converted-space"> </span>“If you’ve listened to popular music, chances are your favourite songs, guitar solos, and punchy bass lines were played on a Fender,” said Evan Jones, FMIC CMO. “It’s impossible to count the number of artists who have used these instruments to create some of the most memorable music that has spanned the last 76 years. Built to the original specs, these American Vintage II series models demonstrate both the timelessness and relevance of the Fender brand.”</p>
<p class="p1">In addition, Fender has teamed up with boundary-breaking country music duo Brothers Osborne, British vocalist, guitarist, singer and songwriter James Bay, legendary British rock guitarist Jeff Beck and more to bring the series to life. Each campaign artist will be featured in a four-part video series that showcases six guitars and basses in the collection through powerful vignettes that highlight the progression, inspiration and influence vintage gear has had on music through time; these videos will include personal conversations, performances of some original songs, and covers of songs from each American Vintage II decade that have influenced the artists’ personal sound. Fans can watch highlights of how iconic Fender guitar models continue to influence artists’ music today, with models being built to every last original spec.</p>
<p class="p1">“If you went back to the early 50s and bought a Tele, most likely, you will pick it up and it will look and play like this [American Vintage II ‘51 Telecaster guitar]. Fender definitely nailed it,” said T.J. and John Osborne of Brothers Osborne. “The reason why Fender guitars are great is because people played the hell out of these guitars, they were made to be played.”</p>
<p class="p1">To further amplify the American Vintage II Series launch, Fender and the McGarrah Jessee agency, will be hosting the first ever immersive pop-up near the the Austin City Limits Music Festival. Kicking off with a private VIP event on Thursday, 13th October — and open to consumers on Friday 14th October — the “Fender Presents: American Vintage II” pop-up event will take music lovers back in time to the 1950s when Fender’s legacy began. This immersive pop-up will include a performance by Adrian Quesada’s Boleros Psicodélicos on the VIP night, a direct-to-vinyl recording booth and most importantly, the opportunity to purchase the ‘51 Telecaster guitar at the original 1951 $229.90 price.<span class="Apple-converted-space"> </span></p>
<p class="p1">To further the impact of the campaign on a global scale, Fender will be hosting a second experiential pop-up in one of Tokyo’s most avant-garde neighbourhoods, where consumers can purchase the ‘57 Stratocaster guitar at the original $274.50 1957 price.<span class="Apple-converted-space"> </span></p>
<p class="p1">“We are excited to push the full breadth of our global marketing support for the American Vintage II series,” adds Evan Jones, FMIC CMO. “Inspired by the 1950s — and great legacy of Leo Fender’s original inventions — these events will deliver an immersive experience, celebrate the nostalgia of both the 1951 Telecaster and the 1957 Stratocaster in the American Vintage II Series, and provide exclusive early access to the initial production runs of these great guitars and other Fender memorabilia.”</p>
<p class="p1">Fender’s American Vintage II Series, expertly crafted in Corona, Calif., is a testament to the lasting influence and timeless design of one of the world’s most iconic instrument makers. The guitars and basses come in nitrocellulose lacquer finishes, with period-correct pickups and neck profiles, vintage-style hardware and traditional Fender tonewoods used from the ‘50s through to today. This series isn’t just about replicating these iconic models, it’s about recreating the inspiration they generate and sharing that inspiration with a new generation of musicians.</p>
<p class="p1"><b>Highlights Include:<span class="Apple-converted-space"> </span></b></p>
<ul class="ul1">
<li class="li1">Nitrocellulose lacquer finishes (where era-appropriate)</li>
<li class="li1">Vintage-style neck profiles</li>
<li class="li1">Heirloom-quality year-specific pickups</li>
<li class="li1">Traditional Ash and Alder tonewood bodies</li>
<li class="li1">Vintage-style hardware</li>
<li class="li1">Vintage-style cases</li>
</ul>
<p class="p1"><b>Series models include:<span class="Apple-converted-space"> </span></b></p>
<p class="p1">1950s</p>
<ul class="ul1">
<li class="li1">American Vintage II ‘51 Telecaster guitar and American Vintage II ‘51 Telecaster LH guitar. US$2,249.99 / A$2,399</li>
<li class="li1">American Vintage II ‘54 Precision Bass. US$2,249.99 / A$4,399</li>
<li class="li1">American Vintage II ‘57 Stratocaster guitar and American Vintage II ‘57 Stratocaster LH guitar. US$2,099.99-$2,249.99 / A$4,099-$4,399</li>
</ul>
<p class="p1">1960s</p>
<ul class="ul1">
<li class="li1">American Vintage II ‘60 Precision Bass. US$2,099.99 / A$4,099</li>
<li class="li1">American Vintage II ‘61 Stratocaster guitar and American Vintage II ‘61 Stratocaster LH guitar. US$2,099.99 / A$4,099</li>
<li class="li1">American Vintage II ‘63 Telecaster guitar. US$2,099.99-$2,249.99 / A$4,099-$4,399<span class="Apple-converted-space"> </span></li>
<li class="li1">American Vintage II ‘66 Jazz Bass and American Vintage II ‘66 Jazz Bass LH. US$2,299.99 / A$4,499</li>
<li class="li1">American Vintage II ‘66 Jazzmaster guitar. US$2,399.99 / A$4,699</li>
</ul>
<p class="p1">1970s</p>
<ul class="ul1">
<li class="li1">American Vintage II ‘72 Telecaster Thinline guitar. US$2,399.99 / A$4,699</li>
<li class="li1">American Vintage II ‘73 Statocaster guitar. US$2,279.99 / A$4,449</li>
<li class="li1">American Vintage II ‘75 Telecaster Deluxe guitar. US$2,299.99 / A$4,499<span class="Apple-converted-space"> </span></li>
<li class="li1">American Vintage II ‘77 Telecaster Custom guitar. US$2,199.99 / A$4,299</li>
</ul>

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</section><p>The post <a rel="nofollow" href="https://www.audiotechnology.com/news/vintage-ii-electric-boogaloo">Vintage II: Electric Boogaloo</a> appeared first on <a rel="nofollow" href="https://www.audiotechnology.com">AudioTechnology</a>.</p>
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